Love Food Hate Waste Canada
Canada’s leading household food waste prevention program—changing behaviours at home to cut waste and costs.
Trusted by organizations and governments across Canada
Changing household waste behaviours across Canada
Canadians reached
Campaign participants who improved their food management behaviours
What's included
We provide everything needed to move the needle on household food waste.
A complete marketing campaign for household food waste reduction
Receive evidence-based, professionally crafted content and strategic plans informed by the best available and most up-to-date food waste research.
Expert guidance and strategy
You're not just getting materials, you're gaining a team. Our specialists provide one-on-one guidance, quarterly strategy sessions, and ongoing support to help you execute high-impact behaviour change campaigns.
Globally recognized brand
Sub-licensing rights to a globally proven brand, ready to deliver local results.
Content preview
See the materials and messaging already reaching households across Canada.
These materials are just the beginning.
The full Love Food Hate Waste website serves as Canada’s go-to destination for food-saving tips.
Why work with us?
Four reasons to drive real change with Love Food Hate Waste Canada
Meet your food waste reduction goals
Give residents practical tools and proven messaging so they can cut food wasting habits.
Strengthen your organics program
The ideal green bin program is for inedible food scraps only, and nothing more. We provide the education to help residents reduce first and divert second.
Visible commitment
Stand behind your waste reduction commitments with visible action. Plus, gain national recognition as we spotlight your achievements.
Professional results without the internal lift
Proven materials and expert guidance—no internal resources diverted or wasted.
Proven results
Our 'Make the Most of Your Food' challenge changed how people manage food—here's the proof.
Better habits
People improvised meals, stored properly, labeled items, saved leftovers, froze food
More knowledge
We more than tripled awareness: At the start of our challenge, only 23% of participants understood that ‘best before’ labels indicate quality, not safety. After the challenge, that number rose to 75%.
Scientifically validated
Every result was statistically significant (p < 0.05), meaning these changes weren't by chance; the challenge really works
Ready to join Canada's food waste prevention movement?
Connect with our team to discuss how Love Food Hate Waste Canada can support your government's goals, including climate action, waste reduction, food security, and community health.