16 Sep How much grown food is being disregarded due to aesthetic imperfections
6% of food grown is not picked due to cosmetic imperfections, because food that is not considered “perfect”, likely won’t have a market.
What can we do about it?
We have been conditioned to expect food to look a certain way, with uninformed colours, shapes and sizes. Let’s try to put a stop to that practice, and start to choose the ugly food first!